Master in Introduction to Hospitality Industry

Universidade Nova de Lisboa offers the Introduction to Hospitality Industry master's program in Lisbon. This course provides global knowledge of the tourism and hospitality industry. It covers fundamental concepts and specific business operations. Students will learn about the characteristics of the hospitality business. The program also explores changes in business models within this sector. It discusses major trends impacting the future of tourism and hospitality.

The program focuses on strategies centered on the consumer. Tourism and hospitality are key global economic activities. Their competitiveness relies on hospitality principles. The course aims to deepen understanding of these areas. It examines transformations and megatrends affecting the sector.

Universidade Nova de Lisboa, also known as NOVA, is located in Portugal. It is a public university. NOVA offers a Pre-University Programme called SUPERNOVA. This programme is designed for international students. It helps them prepare for higher education in Europe. The programme provides academic skills for bachelor's degrees. It also offers access to NOVA or its partner universities.

The university is known for its global and civic mission. It aims to serve society through excellent teaching and research. NOVA is committed to a strong sense of community. It respects human rights and values honesty and integrity. The university also emphasizes public service and inclusion. NOVA is part of the EUTOPIA alliance. This alliance connects ten European universities with shared values.