Bachelor in International Business Administration Program

Tunghai University's International Business Administration Program is a bachelor's degree offered in Central Taiwan and taught in English. Business administration as a field covers the core functions that organizations rely on to operate and grow, including management, marketing, accounting, finance, and operations, and the international focus of this program adds attention to how these functions play out across borders, in areas such as international trade, foreign exchange, global marketing strategy, and cross-cultural management. Students typically begin with foundational courses in economics, accounting principles, business statistics, and organizational behavior before moving into more specialized topics such as international finance, global supply chain management, export and import procedures, multinational marketing, and comparative business law. Case studies and group projects are common teaching methods, giving students practice analyzing real business situations and proposing solutions, often with a focus on companies that operate in more than one country. Because the program combines business fundamentals with an international lens, students also build skills in cross-cultural communication and often study alongside classmates from different national backgrounds, which supports the kind of adaptability needed to work in international business settings. Language and communication skills in English are emphasized throughout, given that the program is taught in English and prepares students to work in international business environments where English commonly serves as a working language. Graduates of international business administration programs go on to careers in multinational corporations, trading companies, banking and financial services, logistics and supply chain management, marketing and consulting firms, and government agencies involved in trade promotion. Some pursue further study in business administration, international relations, or related fields at the graduate level. The program's base in Central Taiwan situates students within a region known for manufacturing and export-oriented industry, offering a practical backdrop for the study of international business.