Bachelor in Global Elite Program: Business Administration

Tunghai University's Global Elite Program offers a bachelor's degree in Business Administration, taught in English at the university's location in Central Taiwan. Business administration is a broad field of study that prepares students to manage organizations and make decisions across functional areas such as marketing, finance, human resources, operations, and strategy. Coursework typically covers principles of management, financial and managerial accounting, organizational behavior, marketing fundamentals, business statistics, and introductory economics, building a foundation that students can later apply to more specialized business problems. Students often study how organizations plan, allocate resources, and respond to competitive pressure, along with the leadership and communication skills needed to work effectively in teams and manage people. Case-based learning is common in this discipline, where students analyze real or simulated business situations to practice decision-making under uncertainty. Many programs also introduce entrepreneurship, covering how new ventures are started, funded, and grown, as well as international business topics that address how companies operate across different markets and regulatory environments. Quantitative skills, including data analysis and basic financial modeling, are typically woven throughout the curriculum to support evidence-based decision-making. Graduates of business administration programs pursue a wide range of career paths, including roles in general management, marketing, human resources, operations, consulting, and small business ownership, as well as further study in specialized business fields such as finance or international business. The broad, generalist nature of the discipline makes it a common starting point for students who want flexibility in their early career before specializing. Delivered in English at a university in Central Taiwan, the program is positioned to serve international students seeking business training with exposure to both global business practices and the regional business environment in Taiwan.