Master in Global Business ․AI Marketing

Global Business and AI Marketing combines traditional international business training with the application of artificial intelligence and data analytics to marketing strategy. Students in this field typically study global business fundamentals, such as international trade and cross-cultural management, alongside marketing-specific coursework covering consumer behavior, digital marketing, and the use of data-driven tools for targeting, personalization, and campaign analysis. Projects often involve applying analytical or AI-based methods to real marketing problems, such as customer segmentation or campaign performance measurement. This master's program, Global Business and AI Marketing, is offered at Busan University of Foreign Studies in Geumjeong-gu, South Korea, taught in English, running two years with intakes every March and September. Graduates of this field typically pursue careers in marketing departments of multinational companies, digital marketing agencies, and technology companies applying data science to consumer-facing products. Others move into roles in market research, brand management, or business analytics, where understanding both global business context and AI-driven tools for marketing is increasingly valued. As companies expand their reliance on data and automation in marketing decisions, professionals who combine business strategy with technical fluency in analytics are positioned for roles bridging marketing and technology teams. Studying this program in South Korea, home to companies with substantial investment in digital marketing and consumer technology, offers exposure to an active market for AI-driven marketing practices. Graduates leave with both strategic business knowledge and practical familiarity with data-driven marketing methods applicable across industries and international markets.