Master in Department of Marketing

For Master in Department of Marketing, tuition fees are 7,650,000 KRW per year.

This master's program in the Department of Marketing at Silla University, located in Sasang-gu, South Korea, covers the discipline of marketing. Students study how organizations understand customer needs, position products and services, and communicate value to target audiences, drawing on consumer behavior research, market research methods, branding, and marketing strategy. Typical coursework addresses topics such as digital marketing, market segmentation, pricing strategy, and the analytical methods used to measure marketing effectiveness. Coursework often blends theoretical marketing frameworks with applied projects that require analyzing markets and developing marketing plans for real or simulated products and services. Graduates commonly pursue careers with consumer goods companies, advertising and marketing agencies, technology firms, and retail organizations, working in roles such as marketing manager, brand manager, or market research analyst. Some continue into further doctoral research on consumer behavior or marketing strategy. South Korea's consumer market, known for its influence on retail, entertainment, and technology trends across Asia, offers relevant context for studying marketing in the country. Instruction for this program is delivered in English, allowing international students to study without needing Korean language proficiency. The program takes between two and two and a half years to complete, with admission offered in the spring semester beginning in March or the fall semester beginning in September. Students entering this discipline typically bring an interest in business, consumer psychology, or communication, along with a wish to work in roles that connect organizations with the customers they serve.