Bachelor in Digital Marketing BA (Hons)

At University of Portsmouth, applications for the Dec 2026 intake are open until Sep 15, 2026, and tuition comes to 24,433 USD per year.

The BA (Hons) Digital Marketing programme applies all traditional marketing tactics and strategies online, emphasizing real-world impact. You’ll learn to craft compelling digital content, develop powerful social media strategies, and employ data-driven insights to create effective campaigns. You will use industry tools such as the Adobe suite, Google Analytics, Hubspot, and social media dashboards. This Chartered Institute of Marketing (CIM) accredited programme offers a blend of creative and analytical aspects, with hands-on client experience and detailed marketing theory. You’ll also have the option to undertake a paid placement year, gaining valuable workplace experience, and study abroad.

University of Portsmouth, established in 1869 and located in the historic coastal city of Portsmouth, offers a vibrant student experience with around 28,000 students, including approximately 5,000 international learners. The university combines strong teaching and research with practical industry links and a waterfront location that enriches campus life. Its long history of technical and professional education makes it a familiar choice for students seeking applied learning in a city with excellent transport links.

Portsmouth provides a range of programs organized across ten broad subject areas, encompassing engineering, business, health professions, creative arts and sciences. Students benefit from industry placements, modern laboratories and career-focused modules that enhance employability. The university also supports research-led teaching and partnerships with local employers, giving international students opportunities to gain real-world experience alongside academic study.

Comprehensive support services help international students with visas, accommodation, language preparation and wellbeing, while student societies and campus activities foster social integration. With practical training options, placement support and access to regional industries and cultural sites, Portsmouth is well suited to students who value both academic quality and hands-on experience. Prospective applicants should investigate program specifics, placement opportunities and scholarship options before applying.