Digital Campaign Planning and Management

Ulster University, founded in 1968 and home to around 27,000 students, is a lively choice for international learners in the United Kingdom. With 351 programs across its faculties, the university blends applied research, industry partnerships and campus-based learning to offer degrees that reflect current professional demands. Ulster’s multi-campus model enables access to diverse urban and regional settings while maintaining strong connections with employers.

Students benefit from career-focused course design, placement opportunities and a wide range of student support services including academic tutoring, mental health resources and international student advisors. The university emphasizes innovation, practical skills and interdisciplinary study, giving learners hands-on experience through labs, studios and real-world projects that enhance employability.

Ulster’s inclusive campus life features clubs, volunteering and cultural activities that help newcomers integrate quickly. Admissions teams are experienced in supporting overseas applicants with visa guidance and scholarship information. For students seeking a UK education that combines professional preparation with a supportive community, Ulster University provides practical pathways and a strong regional network.

Digital Campaign Planning and Management

This short course offers theoretical and practical insight into the principles underpinning the planning and management of integrated digital campaigns. Emphasising the need for strategic underpinning, it provides students with a practical, hands-on understanding of a range of online digital media tools, services, and techniques which may be used to effectively engage and communicate with customers and other stakeholders. Through the use of case studies from local and global brands, and building upon prior knowledge and understanding, this module enables students to understand the concept of campaign and how to use campaign management across the variety of online digital marketing platforms.

In this short course, students will acquire the necessary skills to develop strategic digital communication objectives that support business goals, including customer acquisition, loyalty, and garnering return on investment. Students will be able to engage with and critically evaluate individual online digital marketing communication platforms and select appropriate tools from the range available to develop specific digital marketing communication campaigns in support of stated objectives, gaining both knowledge of and technical expertise in digital and social media platforms.