PhD in Consumer Responses to Data-Driven Digital Environments: Exploring Behavioural and Well-Being Outcomes

For PhD in Consumer Responses to Data-Driven Digital Environments: Exploring Behavioural and Well-Being Outcomes, applications for the Oct 2027 intake close on Jul 15, 2027.

This project, supervised by Dr. Anish Yousaf and others, focuses on how consumers experience data-driven digital environments, specifically investigating outcomes such as trust, satisfaction, and well-being. You will utilise tools like SPSS, AMOS, and Nvivo for data collection and analysis, contributing to the United Nations Sustainable Development Goals, particularly SDG 12 (Responsible Consumption and Production) and SDG 9 (Industry, Innovation and Infrastructure).

This is a self-funded PhD project, open to UK and international applicants, and is scheduled to commence in 2026.

Nottingham Trent University, located in Nottingham in the United Kingdom, combines a modern, student-focused campus with a broad academic offering. Founded in 1992, the university serves around 28,000 students and provides about 10 major program areas that reflect contemporary professional and creative disciplines. Known for strong industry connections and practical learning opportunities, NTU helps students prepare for meaningful careers while enjoying a vibrant city atmosphere.

Students at Nottingham Trent benefit from high ratings for campus life, city integration, facilities, and accommodation, reflecting an environment that supports study and wellbeing. Classroom experiences are designed to be engaging and applied, and the university’s facilities—libraries, labs, studios, and student services—are consistently well regarded. With a strong focus on employability and real-world projects, NTU offers pathways to internships, placements, and industry collaborations that enhance graduate prospects.

For international applicants, Nottingham Trent provides a welcoming community with extensive support for transitioning to study in the UK. The city of Nottingham is celebrated for its cultural offerings, affordability relative to larger UK cities, and active student scene. Whether you prioritize professional networks, high-quality facilities, or a lively campus experience, NTU presents a balanced, student-friendly option with proven outcomes and robust support structures.