Commercial and Marketing Management

This programme prepares for roles in business operations, marketing, sales, and customer service. It covers budget management, team leadership, marketing campaign design, and support for retail and distribution networks. A two-week study trip to France includes visits to Paris and Lyon. During the trip, French companies are studied and a management simulation is completed. Graduates can work in businesses or start their own ventures.

Core subjects include business administration, finance, marketing, and communication. Courses cover market research, product development, pricing strategies, inventory control, and client relations. Projects simulate real-world business tasks. The curriculum focuses on practical skills for fast-paced commercial environments.

Admission is only for the fall session, starting in January per the SRAM calendar. There is no winter intake. A secondary school diploma with a CST from 4th year is required. Credit transfer is available to several universities, including Laval, UQAM-ESG, and Bishop's University, with up to 27 credits possible.