Master in Business Analytics and Marketing MSc

Tuition comes to 32,350 USD per year.

Marketing with Data Insights

The University of Dundee offers a Master of Science in Business Analytics and Marketing. This programme is for 12 months. It focuses on using data for marketing strategies. Students learn data analysis and marketing expertise. This helps in making impactful business decisions.

What You Will Study

You will learn data analysis and business analytics models. The course covers data-driven business decisions. It includes ethical considerations in data analysis. You will explore how data analysis supports marketing strategy. Predictive analytics for sales forecasting is also taught. Competitor analysis through data is another topic.

Entry and Costs

The yearly tuition fee is 23,700 GBP. The programme is taught in English. It is open to business and non-business graduates. Specific entry requirements are detailed on the university's website. The course uses the latest analytical tools for business decisions.

Dates and Application

The programme starts in September 2026 and January 2027. It is a full-time, 12-month master's degree. The location is the Dundee City Campus. Students can register for more information. Applications can be made through the university's portal.

The University of Dundee, founded in 1881 and located in the vibrant city of Dundee in the United Kingdom, offers a strong balance of tradition and innovation across its academic portfolio. With around 16,270 students and ten focused program areas, Dundee is known for research-led teaching, a supportive campus community and connections to industry and civic life. International students are attracted by the city’s manageable size, affordability relative to larger UK cities, and the university’s reputation for student experience and employability.

Academically, Dundee emphasizes interdisciplinary study and practical application, with staff who are active researchers and practitioners in their fields. Small-group tutorials, laboratory work and project-based assessments create opportunities for hands-on learning and close mentorship. The university also provides language support, academic skills workshops and professional development services to help international students succeed in coursework and career planning.

Outside the classroom, Dundee’s compact city centre, cultural venues and coastal setting offer a high quality of life and easy access to outdoor activities. Student clubs, volunteering and placement opportunities help build networks and local experience. Prospective international applicants should review entry requirements, consider scholarship options, and engage with the international admissions team to plan visas, accommodation and pre-arrival orientation. The University of Dundee is a strong option for students seeking a research-active, student-focused UK university in a lively regional centre.