Bachelor in BTS - Services - Négociation et digitalisation de la Relation Client - en apprentissage

Negociation et digitalisation de la Relation Client is a specialization within the BTS (Brevet de Technicien Superieur) framework, a two-year higher education qualification in France focused on preparing students for skilled roles in sales and customer relationship management. The program centers on the techniques of commercial negotiation alongside the growing digitalization of customer relations, meaning students learn how sales and customer service functions increasingly rely on digital tools, online platforms, and data-driven approaches to manage and grow customer relationships. Typical coursework covers sales negotiation techniques, customer relationship management systems, digital marketing fundamentals, business communication, and the legal and economic environment relevant to commercial activity. Students also develop practical skills in prospecting, closing sales, managing client portfolios, and using digital channels such as social media and e-commerce platforms to support commercial objectives. Because this program at the CFA Institut de Formation Interprofessionnel de l'Allier runs en apprentissage, students alternate between classroom instruction and paid work placements with employers, gaining direct professional experience in sales and customer relations roles throughout their studies. This work-study format is common for BTS-level commercial training in France and helps graduates build a practical track record before completing their qualification. Graduates commonly move into roles such as sales representative, account manager, customer relationship coordinator, or digital sales specialist, and some continue their studies toward a licence professionnelle to deepen their commercial or digital marketing expertise. The program is based in Avermes, France, runs over two years, has an inferred start date in September, and is taught in French.