Bachelor in Sport Marketing

For Bachelor in Sport Marketing, tuition comes to 25,480 USD per year, and applications for the Aug 2027 intake close on Jun 1, 2027.

The Bachelor in Sport Marketing at Midway University is a 4-year degree that prepares students for a career in the sports industry. This program combines marketing and management principles with sports, giving students a solid foundation for success. Students learn from experienced professionals and get hands-on experience in a dynamic learning environment.

The curriculum focuses on marketing communications, sports management, and business fundamentals. Students develop critical thinking skills and learn how to apply marketing and management principles to the sports industry. They also get hands-on experience with real-world projects and case studies.

Graduates can pursue careers as Sports Marketing Managers, Brand Managers, Event Promoters, or Public Relations Specialists. They can work in professional sports teams, sports marketing agencies, or private companies. With a Sport Marketing degree, students can work in various settings, including sports teams, leagues, or sporting goods companies.

Midway University, founded in 1847 as the Kentucky Female Orphan School, has grown into a coeducational institution known for personalized learning and a supportive campus culture in Midway, Kentucky. With about 1,945 students and a welcoming international cohort, the university emphasizes close faculty-student relationships and hands-on learning. Its compact size and focused program portfolio (nearly 48 programs) make it an accessible choice for students seeking individualized attention and practical preparation.

Academically, Midway balances liberal arts foundations with career-ready offerings across undergraduate and graduate levels. Faculty prioritize experiential learning—through labs, internships, community partnerships and applied projects—so students graduate with both knowledge and work-ready skills. Small class sizes encourage discussion, mentorship and opportunities to take leadership roles in campus initiatives and research experiences.

Campus life centers on community involvement, leadership development and student support services that ease the transition for international learners. Advising, tutoring and career services are tuned to help students map academic goals to employment outcomes, while campus events and clubs foster belonging. For prospective international students seeking a nurturing, practice-oriented environment in the United States, Midway offers a clear path to academic growth and meaningful professional experiences.