Bachelor in Marketing

Tuition fees are 26,300 AUD per year; the application deadline for Bachelor in Marketing is Mar 1, 2027.

The Bachelor in Marketing at Melbourne Institute of Technology is a degree for students who want to learn about marketing and business principles. This program teaches you how marketing fits into the bigger picture of business, and helps you develop skills in communication, persuasion, and strategic marketing. You'll study at a school in Melbourne, Australia, and learn from experienced instructors.

The curriculum covers key areas like product, price, place, and promotion, as well as digital marketing and marketing campaigns. You'll learn how to deliver strategic marketing campaigns that get results, and develop your communication skills. This program gives you a solid foundation in business and marketing principles.

After graduating, you can pursue careers like Marketing Manager, Brand Manager, or Digital Marketing Specialist. You could work in industries like advertising, retail, or entertainment, for employers such as Google, Coca-Cola, or a marketing agency. With a Bachelor in Marketing, you'll be well-prepared to succeed in a variety of roles and industries.

Melbourne Institute of Technology is a private higher education provider located in Melbourne, offering career focused programs that align with industry needs. Established in the late 1990s, MIT emphasizes practical learning, small class sizes and strong links with employers. Its urban campuses provide easy access to Melbourne’s diverse cultural scene, professional networks and technology ecosystem, making it an appealing option for international students seeking applied education.

The institute offers a range of undergraduate and postgraduate programs in business, information technology, engineering, accounting and related fields, with curriculum designed to build workplace skills and professional readiness. MIT supports experiential learning through internships, industry projects and placement opportunities that enhance graduate employability. Students benefit from personalised academic support, professional development workshops and networking events that connect them with local employers and alumni.

Campus life includes modern facilities, student services and a supportive community that helps international students settle and succeed. Melbourne itself offers a multicultural lifestyle, strong public transport and abundant opportunities for part time work and industry engagement. For students prioritising practical training, industry exposure and a city based study experience, Melbourne Institute of Technology presents a focused pathway to career outcomes and professional growth.