Missouri State University

Bachelor in Marketing Research

Springfield, United States 4 years Taught in English Open to international students

Why students choose this program

  • Taught in English
  • Tuition 50% below the typical bachelor's
  • Applications currently open

About Bachelor in Marketing Research

Tuition fees for Bachelor in Marketing Research are 15,006 USD per year. Applications for the Aug 2027 intake are open until May 1, 2027.

The Bachelor in Marketing Research at Missouri State University is for students who want to learn about marketing and research. This 4-year degree helps students understand how to collect and use data to make good marketing decisions.

The curriculum includes classes on market research, statistics, and consumer behavior. Students also learn about survey methods and how to analyze data. There are hands-on projects that help students practice their skills.

Graduates can work as market research analysts, marketing managers, or public opinion researchers. They can also work as business development managers or data analysts. These jobs are in many industries, including finance, healthcare, and technology.

About Missouri State University

Missouri State University, located in Springfield, United States, is a public institution that offers many advantages for international students. You will find a supportive learning environment, dedicated faculty, and opportunities to engage in extracurricular activities and community service. With a strong focus on leadership, social responsibility, and critical thinking, this university is an excellent choice for students looking for a well-rounded education.

The university has 599 programs available, covering many fields such as engineering, business, and medicine. Specifically, you can explore programs in different departments, including those focused on research projects. English is the primary language of instruction, helping you improve your language skills while studying.

In Springfield, you will find a unique blend of small-town charm and city benefits. The campus offers modern facilities, including labs and a library, providing you with the resources you need to succeed. You can also participate in active student clubs and community initiatives, making it easy to get involved and make the most of your time at Missouri State University. With 1,500 international students and a total of 24,000 students, you will have plenty of opportunities to connect with people from diverse backgrounds and cultures.

This program's tuition is 50% below the typical bachelor's in the United States.

Median tuition for that cohort is 29,030 USD, across 68,211 programs on Global Admissions.

Compare United States bachelor's programs

English Test Requirement

This program asks for IELTS 5.5-6.0. Here's what that's worth on the other tests universities accept, based on the official concordance tables:

Duolingo

English Test · fastest & cheapest

85–95

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TOEFL iBT
46–59
PTE Academic
42–49
CEFR level
B1/B2
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Equivalences are approximate — confirm the exact test and score the program accepts.

Bachelor in Marketing Research: Frequently Asked Questions

What are the fees for Bachelor in Marketing Research?
Tuition: USD 15,006 per year. Application fee: USD 45. Service fee: USD 100.
What are the entry requirements for Bachelor in Marketing Research?
Entry requirements include: Education: High School; Academic performance: Grade B-A (60-70%, GPA 2.5-3); English: IELTS 5.5-6.0; Minimum age: 18.
How long is the Bachelor in Marketing Research program?
The program duration is 4 year.
What is the application deadline?
The application deadline is 2027-05-01.
Is Bachelor in Marketing Research available online?
This is an on-campus program at Missouri State University in Springfield.

Similar Programs You Can Apply To

Direct application via Global Admissions is not available for this program. Browse similar partner programs below or visit the university's site to apply directly.

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