Bachelor in Marketing, BSc

The tuition fee is 27,763 USD per year, and the application deadline for the Sep 2026 intake is Aug 31, 2026.

The Bachelor in Marketing, BSc is for students who want to understand how businesses promote their products and services. This 3-year degree is taught in English at the University of Southampton in the United Kingdom. It's a great choice for students who want to develop their marketing skills and knowledge.

The curriculum covers subjects like marketing principles, consumer behavior, and market research. You'll develop skills in marketing strategy, branding, and campaign planning. You'll also work on projects that help you apply theoretical concepts to real-world marketing challenges.

Graduates can pursue careers like Marketing Manager, Brand Manager, Market Research Analyst, Digital Marketing Specialist, or Sales Manager. They can work in industries such as advertising, retail, or finance, helping businesses to develop and implement effective marketing strategies.

The University of Southampton is a research-led university and founding member of the Russell Group, consistently ranked among the top 100 institutions globally. With seven campuses and a diverse community of around 22,000 students, including more than 7,400 international students, Southampton blends high-impact research with strong industry partnerships. The university is known for engineering, oceanography, computer science and health research that influences policy and practice across the UK and beyond.

Academic life at Southampton is shaped by more than 65 subject areas and a focus on practical, research-informed teaching. International students can access a range of scholarships and support services, including merit awards and partnerships with global funding bodies. Career development is embedded in many programs, and the university's strong links with employers and a successful track record of spinouts reflect an entrepreneurial culture that helps students translate ideas into impact.

Southampton the city offers a welcoming coastal setting about 80 minutes from London, with a friendly, walkable campus experience and access to green spaces. On-campus services, student societies and industry connections create a supportive environment for study and personal growth. For prospective international students seeking a research-intensive university with practical opportunities, global networks and a lively coastal city base, Southampton presents a compelling balance of academic excellence and real-world experience.