Bachelor in Business Administration: Marketing Analytics

The application deadline for the Aug 2027 intake is Jun 1, 2027, and tuition is 23,800 USD per year.

The Bachelor in Business Administration: Marketing Analytics at Liberty University is a degree program for students who want to use data to predict customer needs. This bachelor's degree provides market expertise in consumer research and data analysis, along with foundational knowledge of general business practices.

The curriculum includes subjects like Marketing Research, Consumer Behavior, Digital Marketing Analytics, and Applied Marketing Analysis. Students will develop skills in data analysis, marketing strategy, and consumer behavior, with hands-on components to prepare them for the competitive business environment.

Graduates can pursue careers as Marketing Analysts, Data Analysts, Market Research Specialists, Digital Marketing Managers, and Brand Managers. They can work in various industries, including marketing, advertising, and retail, with top employers like marketing firms, e-commerce companies, and consumer goods manufacturers.

Liberty University, a Christian institution in Lynchburg, United States, offers international students a unique blend of academic rigor and faith-based values. You'll find advantages in its comprehensive array of undergraduate and graduate programs, a strong emphasis on individualized attention, and a campus that fosters an environment for intellectual, spiritual, and personal growth.

Specifically, Liberty University focuses on many subjects, including business, health sciences, law, and arts and sciences. With 404 programs available, you can explore different fields and find the one that suits you. The university's departments and research areas provide opportunities for hands-on learning and research, helping you gain practical experience in your chosen field.

You'll be based on a campus with modern facilities, providing ample opportunities for extracurricular engagement. As a student, you'll have access to activities and resources that will enhance your learning experience. Lynchburg, the city, offers a unique setting for your studies, with a balance of small-town charm and access to larger cities, making it an ideal location for international students looking for a distinctive American experience.