Bachelor of Public Relations

The tuition fee is 12,417 USD per year.

Public relations is the field concerned with managing communication between an organization and its various audiences, including the media, the public, employees, and other stakeholders, with the goal of building and maintaining a positive reputation. The Bachelor of Public Relations at the American University in the Emirates, located in Dubai, United Arab Emirates, is taught in English and provides an undergraduate foundation in this discipline. Study in public relations typically covers media relations, strategic communication planning, crisis communication, corporate and organizational communication, and the use of digital and social media in shaping public perception. Students commonly learn to write press releases, develop communication campaigns, manage relationships with journalists and media outlets, and measure the effectiveness of communication efforts. Coursework often addresses topics such as branding, reputation management, event planning, and the ethical considerations involved in shaping public messages, alongside broader study of communication theory and audience behavior. Because public relations work spans many types of organizations, programs in this field generally combine theoretical study of communication and media with practical training in writing, campaign design, and the tools used to monitor public opinion and media coverage. Students also typically study how public relations relates to marketing, advertising, and journalism, since practitioners often work alongside professionals in these adjacent fields. Graduates of public relations programs typically pursue careers as public relations specialists, communications officers, media relations professionals, or roles in corporate communication, government relations, and marketing departments across a wide range of industries. The program is delivered in English at the American University in the Emirates, based in Dubai.