Bachelor in BA (Hons) Business and Marketing

Tuition is 23,819 USD per year.

Overview of BA (Hons) Business and Marketing

The BA (Hons) Business and Marketing course at Herts provides a comprehensive foundation in business, coupled with the opportunity to specialize in how marketing shapes organizational success. Designed for those interested in combining business insight with creative marketing practices, the programme enables students to explore leadership, data analysis, budgeting, and project management alongside consumer behaviour and brand strategy.

Distinctive Features

• Hands-on Experience: Develop your Graduate Success Portfolio through live business challenges, simulated industry briefs, and storytelling workshops.
• Industry-Aligned Curriculum: Taught by active academics and industry experts with deep backgrounds in branding, consultancy, and social media.
• Flexible Learning: Options to personalize your education with a placement year or international study abroad experience.
• Career-Ready Focus: Coursework-based assessments ensure you graduate with a robust portfolio tailored to meet the needs of agencies and in-house marketing roles.

The University of Hertfordshire in Hatfield offers a contemporary, career-focused environment for international students. Founded in 1952 and serving around 30,000 students with a significant international community, the university is known for modern campuses, strong industry partnerships, and practical facilities. Its proximity to London and major transport links makes it easy to access internships, cultural events, and employment opportunities across the region.

Academic offerings emphasize applied learning across a range of undergraduate and postgraduate programs that blend classroom study with real-world projects. The institution works closely with employers to shape curricula, provide placement schemes, and support entrepreneurship. Research centers and professional accreditation enhance employability, while career services help students prepare for graduate roles in their chosen fields.

Student life at Hertfordshire is lively and supportive, with dedicated services for international arrivals, accommodation assistance, and student societies that reflect diverse interests. Campus facilities include libraries, labs, sports centers, and creative studios to support both study and wellbeing. Prospective international students will find a welcoming community, practical learning pathways, and clear routes to work experience and career development.