Master in Apply

Tuition fees for Master in Apply are 23,250 USD per year.

In an era where consumer attention is fragmented across an endless array of digital touchpoints, how do brands maintain relevance and deliver authentic value? The MSc in Marketing and Digital Media addresses this tension by bridging the gap between traditional marketing fundamentals and the rapidly evolving technological landscape. Designed for ambitious professionals and recent graduates, the programme synthesizes data-driven strategy with creative digital execution, ensuring students are equipped to lead in a globalised, tech-centric marketplace.

Students engage with a curriculum that treats digital media not just as an advertising channel, but as the foundational infrastructure of modern business. By combining academic rigour with practical industry insights, the programme fosters a deep understanding of marketing analytics, consumer behavior in digital environments, and the strategic deployment of emerging media platforms. It is particularly suited for those looking to master the tools of the future while maintaining a firm grasp on the psychological and sociological drivers of consumer choice.

Distinctive Pedagogical Approach

• Integration of cutting-edge digital trends with established marketing theory.
• A focus on the intersection of media, data, and brand identity.
• Emphasis on preparing graduates for international career paths in a digital-first economy.

ESCP Business School is a historic and internationally focused institution that offers business education across multiple European campuses, including London. Founded in 1819, ESCP combines rigorous academic training with an emphasis on cross-cultural experience, preparing students for global leadership roles. Its multi-campus model enables students to study in different business environments, gaining adaptability and a European perspective on commerce and management.

Programs emphasize experiential learning, international internships and strong industry engagement, supported by faculty who blend academic insight with practical experience. Students benefit from an extensive alumni network and active career services that facilitate placements, mentorships and entrepreneurial projects. Small cohort sizes and collaborative learning foster teamwork, communication and leadership development.

Ethical leadership and social responsibility are central components of the curriculum, equipping graduates to navigate complex global challenges. For international students seeking a concentrated, mobility-rich business education with deep European links, ESCP offers a distinctive pathway to build professional networks and advance careers in international business.