Master in 2027

Tuition costs 25,798 USD per year.

Graduates of this programme typically step into dynamic roles across content design, customer research, brand development, and strategic marketing management. By synthesising the analytical rigour of psychology with the fast-paced demands of modern marketing, students are prepared to influence consumer behaviour and lead innovative, customer-centred campaigns in a global marketplace.

This course is designed for those who want to understand the 'why' behind consumer decisions. You will explore how psychological frameworks—ranging from social and positive psychology to the study of individual and group behaviours—shape effective marketing strategies. The curriculum is rooted in a highly practical, applied approach, ensuring you are not just studying theory but putting it to work through live consultancy projects and industry-linked challenges.

Applied Business Environment

Students benefit from being part of the award-winning Sheffield Business School, an institution with AACSB accreditation that places it among the top business schools globally. The programme offers a 5-star QS-rated learning experience, including access to a dedicated business hub and partnerships with the Chartered Institute of Marketing (CIM). Whether you are crafting professional portfolios, participating in live client briefs, or networking with entrepreneurs, the course is engineered to build your confidence and industry connections before you graduate.

Sheffield Hallam University, established in 1843 and based in Sheffield, is a large modern university serving around 31,000 students, including approximately 3,100 international learners. The university is known for applied teaching, industry-aligned courses and strong professional links across disciplines from business and health to engineering and the creative industries. Students benefit from modern facilities, well-equipped labs and specialist studios tailored to career-focused learning.

The campus ethos emphasizes employability: placements, work-based projects and employer partnerships are embedded across many programs, helping students gain practical experience and build professional networks. Academic staff work closely with industry and regional employers on applied research and innovation, creating pathways into internships and graduate roles. Dedicated student support services assist with academic skills, careers advice and wellbeing.

Sheffield itself is a friendly, affordable student city with good transport links to the north of England and easy access to green spaces and cultural venues. International students often highlight the city’s welcoming community, active student societies and opportunities to balance study with outdoor activities. For those seeking a practical, career-oriented university experience in the UK, Sheffield Hallam offers strong employer engagement, supportive services and an accessible urban lifestyle.