Bachelor in User Experience Design and Content Creation (BA)

The Bachelor's programme in User Experience Design and Content Creation at SRH University prepares students to analyse user needs in digital product development and to manage the design process across its individual stages. The programme covers user-centric design of digital experiences, content strategy for digital marketing, and the planning and production of high-quality content. The seven-semester programme is structured to build skills progressively. Early semesters address foundations of design, human-machine interaction, service design, usability engineering, and media sciences. The middle phase moves into market research, digital brand design, consumer experience design, and content creation across social media, video, audio, and podcast formats. Semester five is an internship or semester abroad. The final two semesters cover advanced human-machine interaction technology, game design, interactive environment and spatial design for VR/AR/MR, artificial intelligence implications, entrepreneurship, media law, and the bachelor's thesis. The programme is available at Berlin and also at Leipzig. It starts in both the winter and summer semester and runs for seven semesters. The programme is offered at SRH University in Berlin, Germany.