Bachelor in Public Relations/Image Management (Bachelor's)

For Bachelor in Public Relations/Image Management (Bachelor's), tuition costs 9,552 USD per year.

Students study public relations theory and methods for managing a business, organization, or individual's media image. They also study advertising, marketing, journalism, message design, image management, event management, media relations, community relations, public affairs, and internal communications.

Graduates can work as public relations assistants, technicians, or managers. The field applies to communication with stakeholders, constituencies, audiences, and the general public.

For international students, tuition is well below the median for US programmes.

Franklin University’s history reaches back to 1902, when it began its work in higher education. It has since developed a model centered on adult learners, combining streamlined processes with free academic support resources. As a nonprofit university, Franklin focuses on helping students manage degree study alongside work and other responsibilities. Its programs are designed for online learning, with multiple start dates and course options intended to fit different schedules.

Academic choices span associate, bachelor’s, master’s and doctoral study. Areas include accounting, business administration, analytics, computer science, cybersecurity, communications, education, exercise science, healthcare, human resources, information systems, nursing, psychology, public administration and public safety. Students can also choose certificates, microcredentials, combined bachelor’s and master’s programs, second bachelor’s degrees and STEM degrees. Several programs offer focused study in fields such as data analytics, artificial intelligence leadership, healthcare administration and cybersecurity.

Located in Columbus, Ohio, Franklin provides online degrees as well as on-site options listed through its program finder. International students should note the university’s strong emphasis on online study and flexible course access. Tuition rates can be fixed from the first class through Franklin’s tuition guarantee, with rates listed by program level on the university’s homepage. Support resources, employer and organization tuition discounts, and a broad online program catalogue are central parts of the student experience.