Master Management Sectoriel — Événementiel

Event Management is a specialization within sector-based management that focuses on the planning, organization, and business operations behind events. This track, part of the Master Management Sectoriel at Université d'Angers in Angers, France, sits within a broader field that applies general management principles to the specific conditions of a given industry. Coursework in event management typically covers event planning and logistics, budgeting and financial management for events, marketing and sponsorship strategy, and the coordination of vendors, venues, and stakeholders involved in organizing an event. Students study how events of different scales are planned from concept to execution, how risk and logistics are managed on the day of an event, and how organizers build partnerships with sponsors and venues. This field connects to career paths including event manager and coordinator roles, positions within event agencies, corporate event planning within companies, and roles managing cultural, sporting, or trade events. Students typically build skills in project management, budgeting, and stakeholder coordination, alongside general management competencies such as marketing and negotiation. The program runs for two years and is scheduled to begin in September. Instruction is delivered in French, so applicants should be prepared to study management material in that language. Yearly tuition is 250 EUR, consistent with tuition at French public universities. Entry typically assumes an undergraduate background in management, business, or a related field, since the program builds on general business training before specializing in the planning and commercial dimensions of event management.