Master Information, Communication — Management de projets en communication numérique

Aix-Marseille University is the largest multidisciplinary French-speaking university, hosting 80,000 students and 8,000 staff across five large campuses. It is a research-intensive institution known for its international outlook and commitment to academic excellence.

Project management within digital communication is the focus of this track, part of the Master Information, Communication program at Aix-Marseille Université in Marseille, France. This specialization applies the broader discipline of communication studies to the planning, coordination, and delivery of digital communication projects for organizations. Coursework typically covers project management methodologies, digital communication strategy, budgeting and resource planning, team coordination, web and social media production, and the evaluation of campaign outcomes. Students learn to manage the full lifecycle of a digital communication project, from initial strategy through execution and assessment, while also studying the theoretical foundations of organizational and media communication that inform practical decision-making. Group projects and internships are common features of this kind of program, giving students direct experience coordinating digital campaigns, websites, or content initiatives within real organizational settings. Career paths for graduates include digital project manager, communication coordinator, digital marketing manager, and account manager roles within communication agencies, corporate communication departments, or public institutions managing their online presence. Some graduates move toward broader roles in digital strategy or team leadership within communication departments. This master's degree lasts two years, with instruction in French and studies beginning in September. Yearly tuition for the program is 250 EUR. Because the specialization blends project management with communication expertise, students are generally expected to combine organizational skills with an interest in digital tools, content strategy, and team coordination central to this branch of the field.