Marketing, Social Media and Mobile Marketing, MS

At Pace University, tuition is Per credit: $1,625 | Total cost of program: $48,750-$58,500 *Tuition based on current year and subject to change..

This STEM-designated Master of Science program prepares students to lead integrated mobile and social campaigns. It blends strategy, creativity, and analytics, equipping students with multidisciplinary skills to research, plan, implement, and evaluate campaigns across mobile and social channels using industry-standard metrics. Students learn in New York City alongside industry practitioners and work on real-world projects.

The program requires 30-36 credits, integrated with real-world projects, and is STEM-designated.

Graduates are prepared for roles such as Marketing Director, Digital Marketing Director, Brand Marketing Manager, Mobile Developer, and Media Manager.

Admission requires a personal statement, a resume detailing employment history, and official transcripts from all attended institutions. A GPA of 3.0 or above from an accredited institution allows consideration without GMAT or GRE scores; two letters of recommendation are optional but strongly recommended.

The programme totals about 30 credit hours. This is an in-person program offered full-time and part-time, with a typical duration of 1.5 to 2 years. For international students, tuition is above the median for US programmes. The institution admits about 77% of applicants.

Pace University has grown into a university offering undergraduate, graduate, and online study across several settings. Its academic areas include business, nursing, computer science, game development, cybersecurity, law, and arts and entertainment management. Students learn through practical experiences that include internships, co-ops, practicums, field experiences, and clinicals. Connections with global partners provide additional opportunities beyond regular coursework.

The university offers distinct experiences in New York City, Westchester County, at the Haub Law Campus in White Plains, and through Pace Online. The New York City Campus places students near Wall Street, the Brooklyn Bridge, and Silicon Alley, while the Westchester Campus provides a traditional college setting and is home to Pace Athletics. Haub Law includes faculty, centers, and clinics, with a focus on environmental law. Pace Online supports students who are not studying physically on campus. International students should consider which setting best fits their program and goals. Locations in New York and the surrounding metropolitan area connect students with internships, clinical placements, and research opportunities. Students can also pursue international and professional experiences through programs such as the NYC Design Factory, which links participants with teams in the Design Factory Global Network.