Bachelor in Marketing/Marketing Management (Bachelor's)

Judson’s campus sits on the banks of the Fox River in Elgin, a suburban town a short drive from Chicago. Students can explore a riverside setting while staying close to the museums, galleries, design studios, and other opportunities of the Chicago area. Campus life includes residence halls, 22 intercollegiate sports teams competing in the NAIA, chapel, Bible studies, prayer meetings, and university-sponsored events. Individual visits and a virtual tour provide ways to explore the campus, facilities, and dorms.

Academic life follows a liberal arts tradition within Judson’s evangelical Christian mission and Baptist heritage. More than 60 programs span architecture and interior design, art, biblical and Christian ministries, business, communication, computer science, criminal justice, education, exercise and sport science, mathematics and science, music, psychology, and social services. Architecture includes a one-year preceptorship, while programs in art, photography, chemistry, biology, accounting, and computer science combine professional preparation with small classes and faculty attention. Study options include undergraduate, master’s, doctoral, certificate, main-campus, Rockford-campus, and online formats.

International students join a community that includes learners from 28 countries and is predominantly, though not exclusively, Christian. Judson’s mission places faith, personal relationships, work, citizenship, and lifelong learning at the center of the educational experience. A 10:1 student-faculty ratio and 76% of classes enrolling fewer than 20 students support close academic contact. Financial aid is available through scholarships, grants, loans, and work-study positions, and more than 99% of students receive assistance.

The Marketing programme at Judson University is delivered on-campus in a full-time format over four years. Students study consumer behavior, marketing research, digital marketing, and event planning to develop practical skills in creating marketing strategies. The curriculum emphasizes real-world application through internships and client consulting projects. Students gain experience in analyzing consumer data and designing marketing plans for real businesses.

The programme requires 120 credits, distributed across general education, business core, and marketing-specific courses. Students complete internships during their junior and senior years as part of the programme requirements.

Graduates enter roles such as marketing managers, digital marketers, product managers, brand managers, and social media coordinators.

Applicants must have a high school diploma or equivalent. A minimum GPA of 2.5 is required. Submission of official transcripts and a completed application form is required.

The programme totals about 120 credit hours. on-campus, full-time, four years. For international students, tuition is around the median for US programmes. The institution admits about 63% of applicants.