Master in Management and International Marketing

Tuition costs 563 USD per year.

Management and International Marketing is a master's degree program taught in English at Università degli Studi di Macerata, in Macerata, Italy, spanning two years of study. This field combines general management education with a specific focus on marketing in international and cross-cultural contexts, preparing students to understand how companies plan, position and sell products and services across different markets and cultures. Students typically study strategic management, consumer behavior, marketing research, branding and communication strategy, alongside subjects addressing international trade, global business environments and cross-cultural management. Coursework often includes case-based analysis of how companies adapt their marketing and management strategies to different regulatory, economic and cultural conditions, as well as digital marketing and market research methods used to study consumer preferences internationally. Because global commerce increasingly requires companies to operate across borders, graduates in this field are prepared for roles such as marketing manager, brand manager, international business development specialist, and market research analyst, working for multinational companies, export-oriented businesses, or marketing and consulting agencies. Some graduates go on to specialize further through professional certifications in marketing or continue into doctoral research connected to international business. Macerata, where the university is located, is a city in the Marche region of central Italy, known for its university tradition. Studying this program in English allows international students to build on an undergraduate degree while developing specialized knowledge of management and marketing in international business settings, with admission open to holders of a bachelor's degree or equivalent qualification.