Bachelor's in Magazine and Brand Media, BAJMC

For Bachelor's in Magazine and Brand Media, BAJMC, tuition comes to 49,466 USD per year.

This Bachelor of Arts in Journalism and Mass Communication (BAJMC) program focuses on telling compelling stories for magazines and brands. Students build a journalism foundation and learn to communicate across video, audio, photography, social media, and mobile apps, exploring narrative creation methods like entrepreneurship and documentary. The program emphasizes practical experience through student publications and an exclusive apprenticeship with People Inc., distinguishing it as one of few four-year magazine programs at a private U.S. college.

Focus areas include entrepreneurship, mobile applications, advanced social media strategies, documentary, studio production, sports production.

The program requires 120 total credits, with 65 credits dedicated to the major, and typically takes four years to complete, including core SJMC requirements and specialized courses.

Graduates pursue roles such as magazine writers, editors, creative directors, publication managers, marketing specialists, social media strategists, and communications professionals for various organizations.

The programme totals about 120 credit hours. On-campus with some online class availability, part-time study is an option, typically completed in four years. For international students, tuition is well above the median for US programmes. The institution admits about 64% of applicants.

Drake University places students in Des Moines, a city with connections to the arts, business, politics, and food. The campus offers an open environment for students who want to begin with a clear academic interest or take time to discover a direction. Hands-on experiences, leadership opportunities, and support designed to help students gain their footing are part of the Drake experience.

Academic options span more than 150 programs across seven colleges and schools. Faculty help students connect classroom learning with research, internships, and other practical experiences. Personalized mentorship is central to the student experience, with faculty available to support students as they work toward their goals. Global perspectives are integrated into campus life through learning alongside students from around the world and opportunities on campus and across the globe.

Community service is also part of learning at Drake. Students, faculty, and staff contribute more than 230,000 hours each year through volunteer work, outreach, and pro-bono service in the Des Moines community. International students can expect a setting that links academic study with local engagement and global perspectives, while the city provides access to cultural, civic, business, and culinary experiences beyond campus.