Bachelor in Digital Economics and Business

Tuition fees for Bachelor in Digital Economics and Business are 2,202 EUR per year.

Digital Economics and Business examines how digital technologies are reshaping markets, firms, and economic activity more broadly. The discipline blends economics and management with attention to digital platforms, data-driven business models, and the changing structure of industries affected by technology. This bachelor's degree is taught in English at Università Politecnica delle Marche, in Ancona, Italy, and spans three years. Students in this field typically study microeconomics, macroeconomics, business management, statistics, and subjects focused specifically on digital markets, e-commerce, and the economics of platforms and networks. Coursework often addresses how digital technologies affect pricing, competition, and consumer behavior, as well as how businesses design digital strategies, manage data, and compete in markets shaped by online platforms. Quantitative methods and basic programming or data-handling skills are commonly introduced alongside the economic and business theory, since analyzing digital markets often requires working with data on transactions, usage, and consumer behavior. The discipline also considers regulatory and policy questions raised by digital markets, such as competition policy and data protection, giving students a broader view of the environment in which digital businesses operate. Graduates pursue careers in digital marketing, business analysis, e-commerce management, and strategy roles within technology firms and traditional businesses undergoing digital transformation, as well as positions in consulting and market research. The analytical grounding in economics also supports further study at the master's level in economics, business, or related quantitative fields. Located in Ancona, on Italy's Adriatic coast, the program is delivered in English, suited to students interested in how economic principles apply to an increasingly digital business environment.