Bachelor in Creative Industries Management (BA)

Creative Industries Management is a seven-semester bachelor's programme that teaches management principles as applied to the cultural and creative industries. The curriculum covers communication and networking, marketing, digital media, finance, research methods, entrepreneurship, organisation, and leadership, adapting standard management approaches to the dynamics of creative fields. Students choose a specialisation from three tracks: music, visual arts (covering film, art market, and performative arts), or general creative industries management (spanning music, visual arts, software and games, and leisure and entertainment). Within these tracks, students carry out interdisciplinary projects across the programme. The curriculum is structured over seven semesters, beginning with creative industries fundamentals and business strategy and concluding with a bachelor's thesis alongside courses in innovation management and cultural theory. An internship or study abroad period takes place in the fifth semester. Intake runs in both winter and summer semesters, with tuition set at 9,000 EUR per year. The programme is offered at SRH University in Berlin, Germany, with an additional location in Munich.