Bachelor in BUT Techniques Commercialisation

The BUT Techniques Commercialisation programme at the IUT de l'Oise campus in Creil is a three-year course. It prepares students for a range of commercial and marketing roles. The programme offers five specialisations: Business développement et management de la relation client, Marketing digital, e-business et entrepreneuriat, Stratégie de marque et évènementiel, Business international: achat et vente, and Marketing et management du point de vente. Graduates have gone on to roles such as commercial manager, assistant export, retail manager, and brand assistant manager, among others.

Students gain competencies in marketing, sales, and commercial communication. The curriculum includes modules like Fondamentaux du marketing, Techniques quantitatives et représentations, and Rôle et organisation de l'entreprise sur son marché. The programme also includes 22 to 26 weeks of internships over the three years. Students can choose to follow the programme in initial education or in apprenticeship mode from the first year.