ZHAW Zurich University of Applied Sciences

Master in Business Administration - Marketing

Zurich, Switzerland 2 years Taught in English Open to international students

Why students choose this program

  • Taught in English
  • Tuition 30% below the typical master's
  • No application fee
  • Applications currently open

About Master in Business Administration - Marketing

The application deadline for the Sep 2027 intake is May 30, 2027, while tuition costs 8,640 USD per year.

This Master’s program in Business Administration with a specialization in Marketing is designed for students who aspire to take on leadership roles in marketing and general management. The program spans four semesters, allowing for both full-time and part-time study options. It is particularly suited for individuals who thrive in dynamic environments and seek to develop innovative strategies in a digitalized world.

The curriculum integrates essential marketing principles with advanced business administration concepts. Students will engage with current topics such as digital marketing, consumer behavior, and sustainability. The program also includes elective modules that allow students to tailor their studies to their interests, enhancing their practical skills through real-world applications and partnerships.

Graduates of this program can pursue various roles in marketing and management, including positions such as Marketing Manager, Brand Manager, and Project Manager. They are well-prepared to work in diverse industries, leveraging their skills in digital marketing, business development, and strategic consulting. The program also opens pathways for international opportunities, particularly through the option of studying abroad.

About ZHAW Zurich University of Applied Sciences

ZHAW Zurich University of Applied Sciences is one of Switzerland's largest universities of applied sciences, with campuses in Winterthur, Zurich and Wadenswil. Its eight schools cover applied psychology, architecture and civil engineering, health sciences, applied linguistics, life sciences and facility management, management and law, social work, and engineering.

This program's tuition is 30% below the typical master's in Switzerland.

Median tuition for that cohort is 12,000 USD, across 207 programs on Global Admissions.

Compare Switzerland master's programs

Master in Business Administration - Marketing: Frequently Asked Questions

What are the fees for Master in Business Administration - Marketing?
Tuition: USD 8,640 per year.
How long is the Master in Business Administration - Marketing program?
The program duration is 2 year.
What is the application deadline?
The application deadline is 2027-05-30.
Is Master in Business Administration - Marketing available online?
This is an on-campus program at ZHAW Zurich University of Applied Sciences in Zurich.

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