Bachelor in BTS - Services - Management Commercial Opérationnel

Institution Saint Jude in Armentières, France offers the BTS — Services — Management Commercial Opérationnel (Advanced Technician Certificate in Operational Commercial Management), a two-year bachelor-level program taught in French, with intake each September. Operational commercial management covers the day-to-day management of sales activities, customer relationships, and commercial teams within companies and organizations. Study areas typically include sales techniques, customer relationship management, merchandising, marketing communication, team leadership, performance analysis, and the use of digital tools in commercial environments. Students learn to plan and execute sales operations, manage a portfolio of clients, and analyze commercial results to guide decisions. The BTS format is grounded in professional practice: students undertake placements in commercial environments — retail, wholesale, or service companies — alongside their coursework, building direct experience of managing client accounts and sales teams. Graduates enter roles such as sales manager, account manager, retail supervisor, or business development assistant across a wide range of consumer-facing and B2B sectors. The qualification is widely recognized in French commerce and can lead to further study in management or marketing. Armentières, situated in the Hauts-de-France region close to Lille and the Belgian border, provides a commercially active local economy that supports access to diverse professional placement opportunities during the program.