Bachelor in Marketing

The tuition fee is 16,930 USD per year, and the application deadline for the Sep 2027 intake is May 1, 2027.

The Bachelor in Marketing at MacEwan University is a degree program for students interested in marketing strategy and analysis. This 4-year program helps students understand the marketing function and its alignment with other organizational functions. Students study marketing fundamentals, research, and quantitative measurement.

The curriculum includes courses like Consumer Behaviour, Marketing Research & Analytics, and Digital Marketing. Students develop skills in marketing metrics analysis, research, and project management. The program also covers international marketing initiatives and marketing strategy and sustainability.

Graduates of this program can pursue careers as Marketing Managers, Brand Managers, Market Research Analysts, Digital Marketing Specialists, and Sales Managers. They can work in various industries, including advertising, retail, and finance, and can be employed by companies like Procter & Gamble, Coca-Cola, and local marketing agencies.

MacEwan University, located in Edmonton, Canada, is a dynamic institution that offers you a unique learning experience. As a student here, you'll benefit from a supportive and inclusive environment, strong industry connections, and hands-on experiential learning. With a focus on critical thinking, creativity, and collaboration, MacEwan University empowers you to reach your full potential.

Specifically, MacEwan University offers 60 programs across various fields, including arts, sciences, business, health, and social sciences. For instance, you can explore programs in engineering, business, and medicine, with many opportunities for internships and co-operative education. English is the primary language of instruction, providing you with a chance to improve your language skills in a diverse and immersive environment.

In Edmonton, you'll find a unique blend of urban and natural attractions. As a student at MacEwan University, you'll have access to modern facilities, active student clubs, and a thriving city with many cultural events and festivals. You'll be part of a community of 18,345 students, including 1,000 international students, creating a diverse and engaging campus life. With its strong connections to the local community, MacEwan University provides you with opportunities to engage in real-world experiences and build a network of contacts in your field.