Bachelor in Marketing

Applications for the Sep 2027 intake close on May 1, 2027. Tuition fees for Bachelor in Marketing are 55,510 USD per year.

The Bachelor in Marketing at Fairfield University is a four-year degree program that teaches students about marketing principles and practices. It's for students who want to learn about consumer behavior, market research, and marketing strategy. This program helps students develop the skills to create and deliver products and services that meet consumer needs.

The curriculum covers marketing functions, consumer behavior, and marketing strategy. Students also take specialized courses that prepare them for jobs in marketing. The program includes hands-on experience through internships and projects that apply marketing concepts to real-world problems. Students learn about traditional and non-traditional marketing methods, including social media and digital advertising.

Graduates of this program can pursue careers as Marketing Managers, Brand Managers, Market Research Analysts, or Digital Marketing Specialists. They can work in industries such as advertising, retail, or finance. Top employers in these fields often look for candidates with strong marketing skills and a solid understanding of consumer behavior and market trends.

Fairfield University, founded in 1942 and located in Fairfield, United States, combines rigorous academics with a values driven Jesuit tradition. Home to about 6,000 students including an international cohort, the university emphasizes ethical leadership, critical thinking and community engagement as central elements of its educational mission. The campus fosters a supportive environment where academic growth is linked to service and personal development.

Fairfield offers a wide array of undergraduate and graduate programs across liberal arts, business, engineering, health sciences and more, with approximately 119 program options that encourage interdisciplinary study. Small class sizes and a dedicated faculty promote close mentorship and practical learning experiences. The university’s commitment to social responsibility is reflected in service learning, internships and partnerships that prepare students for careers and graduate study.

International students receive targeted support to integrate academically and socially through orientation, advising and cultural programs. The Fairfield area provides access to regional industry hubs and internship opportunities while preserving a collegiate campus atmosphere. For students seeking a values centered education with strong professional preparation and a community minded culture, Fairfield University offers a clear pathway to academic success and meaningful postgraduation prospects.