Bachelor in Marketing

Applications for the Sep 2027 intake close on May 31, 2027; the tuition fee is 15,323 USD per year.

The Bachelor in Marketing is a 4-year program for students who want to work in marketing. It's a Bachelor degree offered by Hong Kong Metropolitan University.

The curriculum covers subjects like marketing research, branding, and digital marketing. Students develop skills in market analysis, campaign planning, and team management, and get hands-on experience through projects and internships.

Graduates can work as Marketing Managers, Brand Managers, Digital Marketing Specialists, or Market Research Analysts. They can find jobs in advertising agencies, marketing firms, or companies with in-house marketing teams, and work with brands like Nike or Coca-Cola.

Hong Kong Metropolitan University (HKMU) was established in 1989 and is now Hong Kong's largest self-financing university, serving around 12,000 full-time students. Situated in a vibrant global city, HKMU combines career-focused teaching with applied research and a public service ethos. The university emphasises versatile, professional curricula designed to meet evolving industry and societal needs.

HKMU holds self-accrediting status and offers more than a hundred programmes across business, creative arts, social sciences and education. Courses are developed with strong industry links and many carry professional recognition, while 103 programmes and active research centres support postgraduate study and cross-disciplinary projects. International learners benefit from practical learning, internships and faculty who bring practitioner experience into the classroom, helping graduates enter regional and global job markets.

Student life at HKMU mixes campus clubs, creative activities and community engagement with practical career services and scholarship options for eligible students. Its urban location provides easy access to Hong Kong's cultural, financial and media sectors, making internships and part‑time work realistic options. For international applicants seeking an affordable, city‑centred education with clear pathways to employment, HKMU offers a balanced, industry‑focused experience.