John Cabot University

Bachelor in Marketing

Rome, Italy4 yearsTaught in EnglishOpen to international students

Why students choose this program

  • Taught in English
  • Applications currently open

About Bachelor in Marketing

At John Cabot University, applications for the Sep 2027 intake are open until Mar 1, 2027; tuition fees are 21,700 EUR per year.

The Bachelor in Marketing at John Cabot University is a 4-year degree for students who want to learn about business and marketing. It's taught in English and helps students from different backgrounds learn in a dynamic environment.

The curriculum covers specific subjects like marketing strategies and campaign planning. Students develop skills in market research, branding, and advertising. They also get hands-on experience with real-world marketing projects.

Graduates can pursue careers as Marketing Managers, Brand Specialists, or Social Media Coordinators. They can work in industries like retail, hospitality, or finance for companies like advertising agencies, non-profits, or government institutions.

About John Cabot University

John Cabot University in Rome, established in 1972, is an American-style liberal arts university offering English-medium undergraduate and graduate programs in the heart of Italy. With about 1,800 students, including 700 international students from over 70 countries, JCU combines small class sizes and personalized attention with the cultural and historical advantages of studying in Rome.

The university is known for programs in international affairs, art history, business administration, and communications, delivered through an interdisciplinary curriculum that encourages critical thinking and experiential learning. Students have opportunities for internships, study abroad, and cultural immersion that complement classroom study and build global competencies.

Living and learning in Rome gives students unmatched access to museums, institutions, and professional networks, while JCUs campus community supports academic advising, career planning, and student life activities. This environment appeals to learners seeking a globally oriented education grounded in liberal arts values and real-world experience.

English Test Requirement

This program asks forIELTS 4.0-5.0. Here's what that's worth on the other tests universities accept, based on the official concordance tables:

Duolingo

English Test · fastest & cheapest

55–65

Take the Duolingo TestWe earn a referral credit
TOEFL iBT
0–31
PTE Academic
0–29
CEFR level
A2
Convert your own score

Equivalences are approximate — confirm the exact test and score the program accepts.

Non-native speakers need English proficiency for admission unless waived. Direct admission minimums include TOEFL 95+, IELTS CEFR C1, Cambridge CAE 180+, Council of Europe C1, ALTE/PEA Level 4, PTE Academic 58, or JCU internal English Language Placement Test.

Bachelor in Marketing: Frequently Asked Questions

What are the fees for Bachelor in Marketing?
Tuition: EUR 21,700 per year. Application fee: USD 55. Service fee: USD 100.
What are the entry requirements for Bachelor in Marketing?
Entry requirements include: Education: High School; Academic performance: Grade B-A (60-70%, GPA 2.5-3); English: IELTS 4.0-5.0; Minimum age: 18.
How long is the Bachelor in Marketing program?
The program duration is 4 year.
What is the application deadline?
The application deadline is 2027-03-01.
Is Bachelor in Marketing available online?
This is an on-campus program at John Cabot University in Rome.

Similar Programs You Can Apply To

Direct application via Global Admissions is not available for this program. Browse similar partner programs below or visit the university's site to apply directly.

Edit Program

Related Blog Posts

Show More Blog Posts →

Complete your profile to unlock

Direct application links unlock once your profile is at least 80% complete. You're currently at 0%. It only takes a minute.