Working with the Media

The University of Colorado Boulder, founded in 1876 and set against the Rocky Mountains, is a major research university serving more than 37,000 students with nearly 3,000 international learners. CU Boulder is recognized for academic excellence, expansive research programs and a sustainability-driven campus culture. Students benefit from an array of undergraduate, graduate and professional offerings that encourage innovation across science, engineering, business, arts and humanities.

Research, entrepreneurship and experiential learning are central to the CU Boulder experience, with extensive laboratory facilities, innovation labs and co-op or internship pathways that connect students to industry and civic partners. The university supports cross-disciplinary projects and provides robust advising, career services and student organizations that help translate academic interests into practical outcomes and start-up ventures.

Boulder's outdoor lifestyle and proximity to tech hubs create strong opportunities for networking, recreation and balanced living. International students are supported by dedicated offices for admissions, orientation and visa guidance, making the transition smoother. With a large program portfolio and a campus culture that values sustainability, creativity and collaboration, CU Boulder is well suited to students seeking high-impact research experiences and an active campus community.

Working with the Media is a non-degree program that teaches you about branding, public relations, and media storytelling, offered in English and lasting several weeks. This program is for anyone interested in understanding how to work with the media and leverage storytelling for their organization or personal brand.

The curriculum covers foundational mass communication and public relations theories, issue and crisis management, and the role of public relations in relation to advertising and marketing. You'll learn how to craft compelling stories and work with different media outlets and gatekeepers.

After completing this program, you can pursue careers like Public Relations Specialist, Media Relations Coordinator, or Branding Consultant. You might work in fields like marketing, communications, or journalism, helping organizations build their brand and navigate complex media landscapes.