Master in Tourism and recreation

Tourism and recreation is a master's degree program at Uniwersytet WSB Merito Poznan, listed in Warszawa, Poland, running two years and taught in English, with yearly tuition of 2750 EUR. Delivered as the Hospitality Manager programme, it equips students with the expertise to work in the HoReCa sector, covering hotels, restaurants, and catering. Students master financial analysis tools for assessing business performance, learn strategic accounting for hotels and restaurants, and develop skills to recruit and manage multicultural teams, alongside creating competitive hotel business plans, designing innovative service portfolios, and navigating the MICE market of meetings, incentives, conferences, and exhibitions. The programme prepares graduates for roles such as hotel manager, restaurant director, or hospitality leader on cruise ships, while also covering crisis management strategies tailored to the hospitality industry and the design of marketing campaigns aimed at building customer loyalty. Courses such as International Business Negotiations, taught in English, are intended to give students the confidence to succeed in global hospitality markets, whether managing a boutique hotel, overseeing a restaurant, or developing a sustainable tourism venture. Hospitality management as a field combines business administration, finance, and service management, applied to hotels, restaurants, and related leisure businesses. Graduates of programmes in this field commonly pursue careers as hotel and restaurant managers, hospitality consultants, and roles in cruise line and catering management, drawing on the financial, operational, and leadership skills built during their studies. The two-year, English-taught format allows international students to specialize directly in hospitality leadership.