Master of Engineering, Sales Management

The Sales Management programme develops the competencies needed for management positions in a global business environment. Students learn how to lead and motivate a sales team, recognize trends in customer behavior particularly in B2B markets, and develop strategies for effective sales growth during a period of significant change in the sales profession. The programme covers managing sales teams in international markets with attention to cultural differences and the specific characteristics of particular market areas. Students also develop negotiation skills and the ability to communicate across different teams and customer situations. The programme creates opportunities to build multidisciplinary networks with professionals in Finland and internationally. The programme is targeted at individuals with several years of working experience in sales or as a sales team leader who want to deepen their knowledge of sales management and leadership. It is offered at Turku University of Applied Sciences in Turku.