Master Langues Etrangeres Appliquees — Langues, e-commerce et communication

Langues, e-commerce et communication is a track of the Master Langues étrangères appliquées at Université Marie et Louis Pasteur, based in Montbéliard, France, combining foreign language study with e-commerce and communication. This track sits within the applied foreign languages discipline, which trains students in professional use of two or more languages alongside a business or communications specialization, here oriented toward digital commerce and online communication practices. Students typically continue their study of foreign languages for professional and commercial contexts, while taking coursework in digital marketing, e-commerce platforms and operations, online communication strategy, and content creation for digital channels. Coursework often covers topics such as managing multilingual online stores, adapting marketing and communication content for different linguistic and cultural markets, and using digital tools and analytics to support e-commerce activity. Because the field combines language competence with digital business skills, students are usually expected to work on practical projects, such as developing content or campaigns for an online audience, and programs in this area frequently include a professional internship. Graduates from this kind of track typically pursue careers as e-commerce coordinators, digital marketing specialists, multilingual content managers, or communication officers within companies that sell or communicate across multiple language markets online. Others move into broader digital marketing or international business development roles. Instruction is delivered in French, so a solid command of the language is expected alongside proficiency in the foreign languages studied within the program. The program spans two years of full-time study, with an intake beginning in September, and yearly tuition of 250 EUR. Students interested in combining language skills with digital commerce and online communication will find this track directly addresses that combination.